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Podcast | On The Minted Couch with Linda Gieskes-Mwamba, on revolutionising natural hair and skincare

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Linda Gieskes Mwamba is the founder of Suki Suki Naturals
Linda Gieskes Mwamba is the founder of Suki Suki Naturals
Rosetta Msimango

PODCAST



With her unwavering dedication to natural haircare and skincare, Linda Gieskes-Mwamba has taken the beauty industry by storm, revolutionising how we celebrate African beauty and promoting sustainability. 

Born in Kinshasa, DRC, and growing up in Brussels and Johannesburg, Linda knows a thing or two about the beauty of a cosmopolitan view of life.

The lawyer, who's pro-Africa, has always wanted to see more goods being exported from the continent and being represented in the global market. 

READ: Podcast | On The Minted Couch with Thabo Makhetha-Kwinana, on preserving her Basotho heritage through fashion

From playing with her mother's beauty creams and perfumes in her bathroom as a child to being the face behind one of South Africa's skincare and haircare brands, she has always had the passion to be a part of a movement that puts African goods on the global market.

As the founder of Suki Suki Naturals, the businesswoman says hers is more than just a brand; it celebrates joyful beauty derived from rich African roots. Linda's vision was to extract a symphony of the best natural ingredients from Africa to create the highest-quality, clean haircare and skincare products. Inspired by ancestral beauty rituals, Linda's passion for African beauty traditions shines through in every product she creates. 

READ: Podcast | On The Minted Couch with Sinenhlanhla Ndlela, on starting her vegan ice cream Yococo

She says what sets Suki Suki Naturals apart is its genuine commitment to sourcing medicinal ancestral plants while incorporating scientific advancements. By fusing time-honoured African beauty rituals with modern research, Suki Suki Naturals offers a unique sensory experience that nourishes, revitalises and connects customers to Africa's rich heritage. Linda's journey in the beauty industry has been one of inspiration and resilience. 

Motivated to challenge traditional beauty standards and provide inclusive solutions, she embarked on her mission to create products catering to diverse hair textures and skin types. 


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