Updated 05 February 2014

The smart bra that unhooks if he's hot enough

Imagine if your bra only opened up for the right man. Would this help you to fend off the masses of mammary-hunting men? Or put your love-life in the hands of a cold-hearted microchip? We’re about to find out.

A Japanese lingerie brand, Ravijour, has just announced a so-called smart bra which uses embedded sensors to measure your heart rate and can only be removed once you find a gentleman of sufficient appeal to substantially raise said heart rate.

The information is sent to a smartphone app via Bluetooth which ultimately makes the decision to pop the bra open, or not.

Pricing for the bra hasn’t been released yet, but you can expect to be quite a bit north of your normal, non-heart-rate-measuring bras.

Read: how to find the perfect bra for you

This isn’t the first foray technology has made into our love-lives; the wonderfully-named field of teledildonics has been making strides in recent years.

 Recent innovations include vibrators which know when you get to the saucy part of a naughty novel, or paired sex toys which allow proximity-challenged couples to “bond” over the internet.

Read: a brief history of the bra

While this invention is nothing if not novel, there are some questions that need to be answered before we head out and buy them all for our daughters.

1. How does it distinguish between a heart rate increase that results from Prince Charming and one that results from exercise? Is it going to pop open mid-way through your spinning class?

2. What happens if you don’t find true love today? Are you trapped in your underwear until you find “the one”? 

As technology penetrates deeper into our lives it will inevitably become even further involved in our more intimate experiences. Will you learn to embrace it or keep things old school?


Read more:

New research says bras are completely unnecessary 
Beat the bounce with the right sports bra
Users say why they'll never burn their bras

Image credit: Youtube



Read Health24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Live healthier

Contraceptives and you »

Scientists create new contraceptive from seaweed Poor long-term birth control training leads to 'accidents'

7 birth control myths you should stop believing

Will the Pill make you gain weight? Can you fall pregnant while breastfeeding? We bust seven common myths about birth control.

Your digestive health »

Causes of digestive disorders 9 habits that could hurt your digestive system

Your tummy rumblings might help diagnose bowel disorder

With the assistance of an 'acoustic belt', doctors can now determine the cause of your tummy troubles.