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Stop-smoking

23 August 2011

Effects of anti-smoking images

Smokers are less likely to buy cigarettes if they are in plain, unbranded packages with warning labels featuring graphic images of cancer, a new study finds.

Smokers are less likely to buy cigarettes if they are in plain, unbranded packages with warning labels featuring graphic images of cancer, a new study finds.

The third package had a text warning with a photo depicting mouth cancer, and the fourth package featured the same text warning and graphic cancer photo - but in a plain pack with all brand colour and symbols removed.

 

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