A survey involving 22,000 metropolitan consumers in 28 countries suggests that women and older people are generally more environmentally conscious than others.
The study on "green" behaviour, conducted by market research firm Synovate, posed several key questions. Six hundred South African consumers were among those surveyed.
Asked if they had recycled waste at home over the past week, a total of 47% of the South African women surveyed said they had, compared to 40% of the men.
Asked if they had bought ecological products over the past week, 8% of the men and 7% of the women said they had.
On whether they had purchased organic products over the past week, 34% of the women said they had, compared to 28% of the men.
According to Synovate, "gender and age are key factors determining those green habits, while concerns about future, motivations related to other people and geographical location are not so important".
The survey was aimed at providing businesses with information allowing them to better plan their marketing strategies. - (SAPA, April 2011)
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