Free-range, organic, grass-fed: do you know what you're eating?
Last updated: Wednesday, February 08, 2012 Print
Shopping for food is not as simple as it used to be. An increasing number of people are questioning the origins of their food and the free-range and organic markets are growing.
Popping into the shop for milk, eggs, meat and poultry is not what it used to be. You now get free-range, organic, grain-fed, grass-fed – the list goes on. What does it all mean and how do you know if you’re getting the real deal?
An increasing number of people are asking questions about the food they buy: where does it come from, how has it been produced, how healthy is it really, does it contain antibiotics, growth hormones, pesticides or fertilisers, and how much abuse and suffering have animals had to endure for us to have food on our plates?
The cruel practices surrounding some of the “factory farming” (the mass production of livestock to provide food at lower costs to consumers) is a highly controversial and emotive topic between animal rights advocates, environmentalists, farmers and corporations. It is a particularly thorny issue for a country such as South Africa which has millions of starving people to feed.

The recent Supreme Poultry frozen chicken scandal (where it was revealed that old chicken had been injected with brine, repackaged and sold with a new expiry date; and some chickens reportedly had been treated with chlorine to reduce bacterial load) has not only highlighted the urgent need for improved food regulation and consumer protection, it also triggered a new interest in organic and free-range livestock.
SA’s main source of protein
For many South Africans, chicken forms an integral part of their diet. In fact, a total of one billion broiler chickens (chickens bred specifically for meat production) are raised in South Africa each year and around 18 million birds are slaughtered for their meat each week. In order to supply such a huge demand for meat, chickens are now genetically modified and pumped full of drugs to make them grow faster and larger.
According to Compassion in World Farming SA, in 1968 South Africa, broilers were slaughtered at 62 days, weighing 1.2kg. Today, they are slaughtered at 42 days, weighing 1.9kg. The birds grow so rapidly that their hearts and lungs are not developed well enough to support the remainder of the body, resulting in heart failure and tremendous death losses.

The chickens also become crippled because their legs can’t support the weight of their bodies. About one third of them suffer agonising ammonia burns on their feet as a result of spending their short six-week lives on faeces-saturated litter. Furthermore, they are in overcrowded conditions and in order to prevent them from pecking themselves and others their beaks are seared off.
'Battery hens'
The plight of commercial egg-laying hens, or so-called “battery hens” (hens confined in small battery cages for the duration of their short lives) looks no better. By 2012, the standard battery cages for laying hens will be banned for their cruelty throughout Europe. Yet, in South Africa, 22 million laying hens remain trapped in a space allowance of less than an A4 sheet of paper - for life. Currently only three percent of laying hens are free-range in South Africa.
Chicken may be the main source of protein consumed in South Africa, but the other livestock like cattle, sheep and pigs have not escaped the cruelties of factory farming.
It is true that free-range and organic farming are far more costly than conventional farming (more labour intensive, lower yields and higher risks) and that the technological advances in factory farming ensure a constant supply of affordable animal protein. However, even if animal welfare is of no concern to you, you should be worried about the quality of meat that you are consuming and the added growth-hormones, chemicals, pesticides and antibiotics, which could be harmful to your health.
No official legislation in SA
Identifying authentic free-range and organic produce in South Africa can be tricky for consumers, as there is no official legislation in place for free-range or organic farming in South Africa.
Says Kevin Lovell, CEO of the Southern African Poultry Association (Sapa): “’Free-range’ as a poultry concept is not currently fully covered by law in South Africa. There is a limited form of control through the current egg packing regulations under the control of the Department of Agriculture, Forestry and Fisheries (DAFF). The DAFF is however very close to finalising a set of free-range regulations for both eggs and poultry meat. We have had an opportunity to make inputs into these regulations as have the National SPCA and other interested bodies. They are based on the UK Freedom Foods system and carry our full support.”
Lovell explains that Sapa members currently have to conform to the Sapa Code of Practice (CoP) which specifies what constitutes “free-range” in reasonable detail. “This CoP is being updated and the new version, with some amendments to the ‘free-range’ requirements will hopefully become effective this year. Once the State publishes its regulations they will supersede our CoP as we do not have the force of law. For our customers who set their own standards [such as Woolworths] their private standards cannot be lower than that set by the State but may be higher.”
When it comes to “organic” the waters are a bit murkier than with “free-range”, as there are multiple definitions of the term “organic”, says Lovell.
At present the South African law governing organic farming is still in draft form. According to Lovell, DAFF is busy with regulations in this regard but it might be some time before these are promulgated. “In the interim there are only the private standards of the various organic certifying bodies.” These certifying bodies mostly adhere to European Union requirements to certify South African organic farmers.

What is the difference between organic and free-range?
All organic animals are free-range, however all free-range animals are not necessarily organic. All free-range animals live natural lives, roaming on the land, interacting with one another and eating only plant-based foods. However, animals classified as free-range, not organic, may be treated by conventional veterinary methods when sick. In addition, while free-range animals eat only plant-based foods, these are not necessarily organically produced, and may include approved artificial additives.
According to Jeanne Groenewald, the owner of Elgin Free Range Chickens (the largest independent free-range chicken farming operation in South Africa), “free-range” doesn’t necessarily mean drug-free. “The use of antibiotics is common practice in farming, because it’s an easy option and delivers excellent results.
“My chickens are drug-free, we use no antibiotics, but if we do get a sick chicken, we will medicate with assistance of a consulting vet and withdraw medicine at least 10 days before slaughter – the normal standard is 5 days, we double it!”
Free-range also does not always mean that the animal has been in an open area its whole life. It may only mean they were in a restricted area and let out into that open area at one time during their life.
“We believe in humane farming practices,” says Groenewald. “Our pasture-raised chickens roam freely on farms where they are free to express virtually all their natural behaviours. And just as nature intended, you won't find any animal by-products, antibiotics or growth promoters in any of our chickens.”
According to Groenewald the only way to see whether animals are treated humanely is to visit the farm. “I have no problem showing guests around on our farm, but there is no way that commercial farms will let visitors in. If you don’t want someone on your farm, what are you hiding?”
Definition of free-range
The first free-range eggs were introduced onto the shelves of Pick ‘n Pay and Woolworths in 1991, and in 2004 Woolworths banned all battery eggs from its shelves. Eggs that are not labelled “free-range” or “barn” are from caged hens.
It is important to note that free-range eggs from pastured chickens are quite different in terms of their egg yolk colour and egg shell strength. Chicken eggs are also much more nutritious when the poultry are able to run around outside eating plenty of bugs and grass versus eggs from confined grain fed chickens.
The first free-range broiler (meat) chickens became available in supermarkets in 2004 and in 2007 Pick ‘n Pay were the first supermarket to launch free-range pork in 2007. (In South Africa, 2.1 million breeding sows remain confined in metal cages preventing any movement forwards, backwards or sideways, and their piglets are reared in barren sheds on factory farms – eventually becoming our ham and bacon.)
Woolworths defines “free-range” as livestock that has the freedom to roam the outdoors (e.g. in free-range egg production, the hen is not kept in a cage) and that is housed in a barn with openings allowing free animal movement.

Definition of organic
In 1991, Woolworths were the first SA retailer to stock various fruit and vegetable ranges. Soon after they introduced organic meat (such as various beef and lamb cuts) and a range of organic dairy products.
“Organic would imply that not only are the animals reared on pasture that has no pesticides etc but in addition, the food given to the animals has been grown in pesticide-free conditions and without unnatural chemical pesticides and growth promoting agents in the soil,” says SA representative for Compassion in World Farming, Louise van der Merwe.
Woolworths add: “Organic livestock are fed a diet consisting of certified organic feed, accommodated in a free-range manner with free access to the outdoors and treated only with approved homoeopathic remedies.”
What is the difference between grain-fed and grass-fed?
There’s a lot of confusion surrounding grass-fed vs. grain-fed. Grass-fed animals live in pastures rather than feedlots. “Grass-fed” or “pasture-raised” often means that animals were likely raised without the use of antibiotics and hormones. Also, their feed is typically not made with animal by-products.
Animals raised in feedlots are fed diets specifically designed to fatten them up as quick and as cheap as possible. The main feed that non-organic, non-grass-fed animals get is genetically modified grain and soy.
Most South African beef is grain-fed, which means the cows are grass-fed for a short time (differing from producer to producer) then moved into feedlots. The cow's alkaline digestive system is naturally suited to grass whereas the unnatural corn diet negatively affects the cow's digestive system, making frequent use of antibiotics unavoidable.
Also, synthetic growth hormone is given to most (though not all) grain-fed cows to reach slaughter weight faster, whereas cows are given hormones to increase their milk supply.
While antibiotics are occasionally needed by grass-fed cows, this beef has been shown to be nutritionally superior to grain-fed. It has less total fat, higher levels of heart-healthy omega-3 fatty acids and higher levels of another type of fat, called conjugated linoleic acid, which is thought to reduce heart disease and cancer risks.
Conclusion: what should you do?
Many retailers do not ask for a thorough authentication programme before taking on a supplier and many shops could at any given time have unproven product on their shelves.It is important to check whether your retailer has an authentication programme in place and that their suppliers are externally audited on a regular basis. It is also important to check whether their products are free of antibiotics and hormones.
Empower yourself by asking the right questions from your retailer and demanding satisfying answers. Also check out the farmers’ markets and local suppliers in your area. Soon, in April 2011, the Consumer Protection Act will kick in, which will give South African consumers the power to challenge suppliers and farming practices. However, it will only be effective if consumers are proactive and demand transparency about the way that their food was produced.
- (Birgit Ottermann, Health24, March 2011)
(Sources: http://www.ciwf.org.uk; www.mayoclinic.com; www.freerangechickens.co.za; www.woolworths.co.za; www.organicmeat.co.za; www.HealthCastle.com; www.animal-voice.org, http://www.woolworthsholdings.co.za/, http://www.thedailygreen.com; http://www.joyoushealth.ca; www.sapoultry.co.za; www.bbc.co.uk)
(Pics: iStock)
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Your Comments
Free Range
I am horrified at how many Spar and Pick and Pay stores don't carry free range eggs and other produce. The only store that reliably (and exclusively) carries them is Woolworths and I applaud their animal rights stance.
Free range produce and animal welfare is orders of magnitude more important than the largely fad based 'Organic' label.
Good to know
Thank you for a very informative article.
Ethical Consumer
I cant wait for the day that companies that test their products on animals are forced to say so on packaging, consumers will be shocked to see how many household cleaning products, cosmetics, personal hygiene and baby products are being tested on animals. I also applaud Woolworths for leading the way in providing organic and free range products as well as Earth Friendly Personal and household cleaning products that are not tested on animals and not made using harmful chemicals.
Very informative, thanks
We need more inspectors on farms. It's all good and well to have regulations, but they must be policed and we need definitely need laws to ensure more transparency and ethical practice.
Milk - Hormones
Clearly this article has not been researched to its full extent. The only hormone to increase milk production that works is called rBST. And it works. the problem being (on the animal side only) is 'n MUCH larger occurrence of mastitis (inflammation of the mammary glands which produce the milk). Mastitis milk cannot be used, not even by the most unscrupulous producers. The cow is out of production for at least 5 days. Secondly it greatly increases the risk of miscarriages. No calf=no milk
Comment
Fantastic artcile! It really highlights the plight animals face and lack of human responsibility when it comes to the consumption of meat (and fish). Thanks for writing such an informative article - I certainly learnt a few new things.
Don't believe everything
Please be careful of the expression " Free Range" . I see that it was very carefully worded in the article as well. When referring to the definition, it was stated that access is allowed out of the area the animals are fed, but it is omitted as to whether the animals bother to leave the enclosed area. Now why would that be? Well simply due to there not being any food outside the enclosure. So the door is open, but the animals don't go out, because they stay where the food is. Free Range my butt.
Never trust a label in SA
The only difference between free-range and " factory" meat or eggs is a different label. I'll take a battery chicken and wrap it into an organic label, and 99% of customers won't know the difference. So .. you think more inspectors will help? They'll simply certify what I tell them to because I have many dollars to spend. Or rather: how could you possibly find out that it is not so? Cynical, hey? But we all know that this is the reality with everything these days. Good luck to you.
grow-up
Without the commercial farmers we would all be starving and these animals would not be alive. If you don't like it don't eat meat or farm your own. There would also be a greater number of animal species going extinct because we would be forced to hunt again for our food. As for vegetables and fruits. I'd rather have a commercially grown fruit with no worms or wasp stings than a half rotten tasteless so called naturally grown fruit. Try not eating for a week and then comment on food production.
never trust a shop
Then we get to the stores that spray their fresh veg with sulpher dioxide to extend the shelf life. As we have a family member who is allergic to it we know when he has a re-action. On confronting one of the stores they said of course we do you wouldn't want to buy discoloured veg and still do not have a label on it - food for thought!!!
A very biased article.
Thank you Laurence and Uwe for your sense. Among my concerns. Does Groenewald really call a vet a R300/hr to look after a R20 chicken. Is she a) lying b) has no sense c) Over charging for chickens. Organic food production is much more expensive and causes poverty. (No mention of this) Most beef is not grain fed because they enter the feedlot from a grass base and don't double there weight in the feedlot.(ie grain must be less then half) Not to mention the sale of cattle straight off the veld.
@Andrew & Laurence
See you in hospital
extortion of the little man
everytime some crisis comes along, it's not surprising that there's an impulse to regulate. i find this deeply dsturbing because most people don't know what it entails, how it will be enforced and what the costs to lsmall business will be. what's worse is that they'll be lulled into a false sense of security and the foods and practices which they think would be eliminated, will continue.
consumers need to be vigilant, regulation isn't the answer
@sig
When you want us to visit. Also on another level the chief benefiters of Organic Farming are Farmers because more farmers needed to produce the same amount of food. The big losers are poor consumers because less food is produced. Quiet ironic because the people who are most likely to buy organic food are also among the loudest anti-poverty complainers. If you really want to reduce the proportion of grain fed beef alow the use of maize for biofuels.
@AndrewG
Geez, you're really on the wrong side of this one. I suggest you watch the movie " Food Inc." for starters.
Organic Milk
Woolworths generally provides good quality organic and free-range produce.
There is an exception, in that they label one of their brands of milk as " organic" . A cursory glance at the label reveals that this milk is homogenized, a wholly unnatural process that modifies the molecular structure of milk. It has no purpose that I can discern except to stop cream from rising to the top of the full-cream milk. Organic certification should be withdrawn from homogenized milk products.
Organic certification
Please as concerned consumers check and ask about the certification of the product. Organic products with total integrity should be certified by a recognised certification body.BDOCA, SGS BSA, CUC all of these are IFOAM (International Foundation for Organic Agriculture) approved This means the farmer is audited by a independent body which the consumers then can trust. This should be the case for all organic farmers, the cost is fairly high but as a consumer you should demand it.
@Sig& Dan
Dan.-I very much doubt that homogenising alter the molecular size of milk. If the milk was not homogenised you would have a whole lot of complaining housewives who would feel they were not getting enough cream. (and it would be more expensive). Sig I am on the thinking side not they emotive side. I have not seen Food Inc but I'm sure it will be one-sided and not explain how to feed the masses.
@Andrew
Beliefs create reality. I'm sure when you watch Food Inc. it will corroborate your beliefs, and you will miss the clear trend towards organic and better, healthier living that humanity has chosen.
@Andrew
One more thing: there is scientific proof that homogenizing creates free radicals, the molecules that disrupt the body's cellular structure and are the harbingers of all kinds of very serious illnesses.
@Andrew
I suggest you read the work of Dr Andrew Weil, the Harvard Professor, who summarizes the latest scientific findings regarding these things. It may just start to shift your antiquating beliefs.
@Sig
Does all homogenising cause free radicals or are you just misconstruing the facts. I can't realy comment on Dr Andrew Weil but I'm sure gullible people will support him. (Although this does not neccesarily mean that he is wrong)
Free range
Woolworths turnover in eggs sold must run into millions of eggs per day. For this to be " free range" eggs you need a piece of land the size of the Free State for the hens to roam around in and an army of workers running behind the hens to gather the eggs from where the hens chose to lay them. No doubt what Woolworths and others did was to re write the definition of " Free Range" and using it as a marketing tool and we the consumers fall for it.
@Andrew
I'm not seeing a lot of thinking when I read your posts. I'm seeing assumptions based on firmly held beliefs that are old, outdated, stagnant.
On a side, thinking is but one of the six raw materials and three tools that the mind uses to construct reality. It's an important one, but there are ones that are far more powerful.
@JBones
You're falling for some convoluted but superficial conspiracy theory that is devoid of current thinking on matters of health and wellbeing.
@J bones and Sig
J Bones. You forgot to mention someone to shoot the Jackals and Hawks. Marketers are one of the 4 lying professions. (The others are Lawyers, Politicians and Public Relations.) Sig You are confusing change with progress. You also appear to struggle to make your own opinions.
Homogenised milk
I wish SO much that they would give us a choice. The first company who sells old fashioned unhomogenised milk will get my support. I want to see the cream rise to the top. Somehow I just feel in my bones that homogenisation is bad for us. I don't know what's the big deal - why we can't get it! Are they afraid that we will notice how little of the cream is really left inside the milk of supposedly whole milk?
I'm going to keep 5 hens for eggs truly freerange and on yellow mealiies. Sick of lies
Health 24
This is directed at Health 24. I have submitted comments in direct response to comments directed at me. For some reason these are totally ignored. It appears that you are loading the comments to achieve a specific result. Unethical.
@Dan
Over the weekend user comments are automatically loaded. We only remove comments with abusive or offensive language. Please do try to reload your comments.
@Editor: Natural Health
No abusive or offensive language. Just common sense and science. Reloads have not helped.
@AndrewG #18
Homogenized milk is forced thru tiny tubes at high pressure, normally between 2000 and 14500 psi (1000 x atmospheric pressure at sea-level). The higher the pressure, the smaller the resulting particles.. In normal milk, fat globules range from 1-10 microns. After homogenization this is reduced to 0.2-2 microns. Thus the process unnaturally modifies the molecular structure of the milk.
@AndrewG #18
" complaining housewives who would feel they were not getting enough cream" This is a quite ludicrous argument and you unwittingly reveal that you favour unscrupulous dairies skimming cream from milk to make products with higher profit margins. All at the expense of the consumer (not always a housewife). Then you state that milk " would be more expensive" . So the purpose of all this expensive machinery and processing is to make milk cheaper? That is incomprehensible.
@Editor: Natural Health
Amazing! My comments appeared this time.
Free range
Great article, thanks...Since the last year or so I've started buying free range meats. Hope regulations will improve and that we'll get to see more in the shops.
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