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Natasha Marrian | DA's 2024 election campaign: Sailing or sinking?

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Screengrab of the the DA's latest election advert, which has caused quite a bit of heat.
Screengrab of the the DA's latest election advert, which has caused quite a bit of heat.

The DA's approach shows that its ultimate goal is not massive growth, but rather enough support to create a sizable centre for potential future governing coalitions, writes Natasha Marrian.

The DA's election campaign has left many wondering whether the party is in dire need of rescuing.

From denouncing parties who dare to campaign in the DA-controlled Western Cape as "mercenaries" to bizarre statements on the crisis in the Middle East and its latest advert depicting an image of a burning South African flag, the DA outwardly appears to be floundering. 

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