29 October 2010

Regulate food ads for kids, say experts

Researchers studied food adverts and found that 67% endorsed unhealthy food, highlighting the global connections between advertising, food preferences and consumption.

The researchers, in partnership with the Cancer Council, Australia, studied 12,618 food advertisements from 11 countries and found that 67% endorsed unhealthy food. The research builds on a previous study at Liverpool which revealed that children would consume twice as many kilojoules from snacks after watching food adverts compared to after viewing advertising for toys and games.

The global connections




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