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29 March 2007

Food fills child-aimed ads

Food is the most common product in television ads that target American children and teens, and many of those commercials are for junk food, according to a new study.

Food is the most common product in television ads that target American children and teens, and many of those commercials are for junk food, according to a Kaiser Family Foundation study released Thursday.

No fruit or veg ads
The study found that 34 percent of television commercials aimed at children and teens were for candy and snacks, 28 percent were for cereal, 10 percent for fast foods, and 4 percent for dairy products. There were no commercials for fruit or vegetables, the Post reported.

After food, the most common products in television ads aimed at children and teens were music, video games and movies.


Global restriction on food ads?
No junk food ads for UK kids

 
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