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The Western Cape Association for Dietitians in South Africa (Adsa) will be supporting the “Breast Fest” to be held on Wednesday 8th August at the Good Hope Centre in Cape Town.
In celebration of World Breastfeeding Week 1 – 7 August 2012, the Western Cape Government Health and Integrated Nutrition Programme, will be hosting breastfeeding activities throughout the Metropole District. The main theme for 2012 Breastfeeding week activities is “Feeding Smart from the Start: Exclusive Breastfeeding”.
The main event is the “Breast Fest”, where a group of breastfeeding mothers will come together and all breastfeed at the same place and time (Good Hope Centre). This has been done before in the Metro to increase public awareness on the importance of breastfeeding. This year, they are attempting to break a Guinness World Record for the most people breastfeeding at one time (the current record stands at 3541 mothers breastfeeding at once). There will also be a pledge for pregnant women and breastfeeding mothers to sign to exclusively breastfeed for 6 months.
Western Cape Health Dietitians say "We are hoping that an event as big as this will heighten the awareness of the importance of breastfeeding. The overall aim of our breastfeeding promotion, protection and support activities is to re-establish breastfeeding as the norm for feeding babies."
Kim Hoffman, Chairlady for ADSA Western Cape said “It is so exciting for us to be supporting this event as we all know the importance of exclusive breastfeeding but sadly in South Africa our rates are so low. Hopefully an event like this will increase public awareness on the importance of breastfeeding”.
ADSA is the professional organisation for registered dieticians in South Africa and dieticians are the recognised experts in the field of evidence-based nutrition. There are many unscientific health and nutrition publications, fad diets and nutrition gimmicks around but when you consult a registered dietician, you are protected from misleading treatments and misinformation. Should you want to consult a dietician on breastfeeding or any other nutrition matters visit www.adsa.org.za.
(Press release, August 2012)
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