Candy shaped like dagga that's showing up on store shelves around America won't get kids high, but aghast city leaders and anti-drug activists say the product and grocers carrying it represent a new low.
"We're already dealing with a high amount of drug abuse and drug activity and trying to raise children so they don't think using illegal substances is acceptable," said City Councilmember Darius Pridgen. "So, to have a licensed store sell candy to kids that depicts an illegal substance is just ignorant and irresponsible."
The Pothead Ring Pots, Pothead Lollipops and bagged candy are distributed to retail stores by the novelty supply company Kalan LP of the Philadelphia suburb of Lansdowne. It also wholesales online for R7.88 for a lollipop and R11.82 for a package of three rings.
Company president Andrew Kalan said the candy, on the market six to nine months and in 1,000 stores around the United States, promotes the legalisation of dagga.
"It does pretty well," he said.
Stores to be embarrassed
"This is the first complaint I've heard," Kalan said, "and people are usually not shy. I'm actually surprised this is the first."
An irate parent brought the candy to Pridgen's attention, hoping the city could apply pressure and get it out of stores.
Pridgen and Council member Demone Smith displayed the candy, along with fake dagga known as "K2" that's also sold in some stores at Common Council meeting, where Pridgen said he'd refuse to grant licenses to stores in his district that planned to sell the merchandise and would seek to embarrass stores that carry it.
The synthetic marijuana is sold as incense but is smoked.
Nothing illegal in candy
Synthetic dagga typically involves dried plant material sprayed with one of several chemical compounds.
The products contain organic leaves coated with chemicals that provide a dagga-like high when smoked. The Drug Enforcement Administration recently used its emergency powers to outlaw five chemicals found in synthetic dagga.
It appeared Pridgen's message had gotten out. A check of about a half-dozen stores in Buffalo, often in impoverished neighbourhoods where real drugs are a festering problem, turned up none of the controversial candy.
The bags of Pothead Sour Gummy Candy, and lollipops shaped like dagga leaves appear to be a recent addition to the inventory of some corner stores. The sour apple-flavoured candy contains nothing illegal, but with its dagga leaf, the word Legalise and a joint-smoking, peace sign-waving user on the packaging, critics say it's not only in poor taste but an invitation to try the real thing.
Legal product under fire
"It's the whole idea that it promotes drugs and the idea that, here, you'll look cool if you use this - which is what gets these kids in trouble in the very first place," said Jodie Altman, programme supervisor at Renaissance House, a treatment centre for drug- and alcohol-addicted youth.
Charmaine Rosendary, 36, of Buffalo shook her head when she saw a picture of the package.
"That's not right. It's just promoting dagga," she said while buying produce at a Buffalo market. She said she wouldn't allow her five teenagers, ages 15-19, to have it.
"I would not buy it or give them money to buy it," she said. It looks like weed.
It's not the first legal product to come under fire.
In 2008, the Hershey Co. stopped making Ice Breakers Pacs in response to criticism that the mints looked too much like illegal street drugs. Police in Philadelphia complained that the packets, coin-sized dissolvable pouches with a powdered sweetener inside, closely resembled tiny heat-sealed bags used to sell powdered street drugs.
Just candy not pot
Candy cigarettes and fruity or energy drink-infused alcoholic beverages have been criticised for targeting young people. And in 1997, the Federal Trade Commission said the iconic Joe Camel cigarette ads and packaging violated federal law because they appealed to kids under 18. The tobacco company, R.J. Reynolds, eventually shelved the caricature.
A spokesman for the Office of National Drug Control Policy said advocates for legalisation who claim dagga is benign are not supported by science.
"Trivialising drug use is a threat to public health because it erodes perceptions of harm among young people," said Rafael Lemaitre.
Kalan said his company carries several products with the dagga leaf and legalise message to accommodate growing demand in the movement to legalize dagga.
"We don't advocate for a political position. We just look at what the marketplace wants and respond to it," the wholesaler said. "It's just candy... its sour apple flavour; it doesn't claim to be pot in disguise or anything like that."
(Sapa, October 2011)