What makes children yearn so desperately for the character-shaped marshmallow cereal? Or the prepackaged frozen meal in the brightly coloured box? New research suggests one culprit: those cutesy cartoon characters used to sell foods in TV ads.
A key reason for concern about young kids nagging their parents to get low-nutrition/high-kilojoule foods is that more and more youngsters are overweight or obese. And, the highly processed, high-sugar foods and drinks that kids want are part of the reason there's an obesity epidemic.
TV characters influence children