31 August 2017

What makes some memories particularly memorable?

What makes some memories particularly memorable? According to psychologist Per Sederberg, it’s their slightly peculiar nature. "You have to build a memory on the scaffolding of what you already know, but then you have to violate the expectations somewhat. It has to be a little bit weird," he explains. Another way to long-lasting memories is to form associations with other recollections and link them to each other in multiple ways. Sederberg notes that the most unforgettable moments are ones that occur in a familiar context, but somehow violate the ordinary.


Live healthier

Lifestyle »

E-cigarettes: Here are five things to know

E-cigarettes have become hugely popular in the past decade, but a rash of vaping-linked deaths and illnesses in the US is feeding caution about a product that's already banned in some places.

Allergy »

Ditch the itch: Researchers find new drug to fight hives

A new drug works by targeting an immune system antibody called immunoglobulin E, which is responsible for the allergic reaction that causes hives.