Updated 09 March 2018

Tobacco industry using e-cigarettes to get young people hooked, say experts

Experts at an anti-tobacco conference have warned that while e-cigarettes were marketed as devices to help smokers quit, they are actually creating 'new nicotine addicts', while also making it harder for smokers to quit.


Cape Town - Electronic smoking devices are the tobacco industry’s new tactic to get new generation of smokers, according to experts at the World Conference on Tobacco or Health.

When e-cigarettes were introduced in 2004, they were marketed as devices to help smokers quit but their popularity among young people has raised fears that they are simply another nicotine delivery product.

Between 2012 and 2015, the UK phased out the display of cigarettes in shops, and all cigarettes now have to be hidden behind shutters but “as tobacco was removed, e-cigarettes came in and took their place within their displays,” said UK scientist Catherine Best.

In addition, said Best, young people who had seen internet advertisements of vaping products were more likely to use them. 

In Italy, the number of non-smokers who wanted to try the new Philip Morris product, IQOS, a tobacco-based “heat-not-burn” product, outnumbered the current smokers.  
Dr Silvano Gallus, from the Department of Environmental Sciences in Milan, said that the IQOS – which got its name from “I Quit Ordinary Smoking” - had achieved the opposite.

“When they were first launched, they were meant to encourage people to stop smoking. In the end they got more people hooked, including attracting non-smokers to becoming addicted,” said Gallus.

Meanwhile, the University of California San Francisco (UCSF) found that “while e-cigarettes deliver lower levels of carcinogens than conventional cigarettes, they also expose users to high levels of ultrafine particles and other toxins that have been linked to increased cardiovascular and non-cancer lung disease risks -- which account for more than half of all smoking-caused deaths”.

Late last month, a study of almost 70,000 people led by UCSF found that daily use of electronic cigarettes nearly doubles a person’s risk of a heart attack.

“The new study shows that the risks compound. Someone who continues to smoke daily while using e-cigarettes daily has an increased risk of a heart attack by a factor of five,” according to Dr Stanton Glantz, the director of the UCSF’S Center for Tobacco Research, Control and Education, who co-authored the study.

“E-cigarettes are widely promoted as a smoking cessation aid, but for most people, they actually make it harder to quit smoking, so most people end up as so-called ‘dual users’ who keep smoking while using e-cigarettes,” according to Glantz. – Health-e.

Image credit: iStock


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