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17 February 2011

Placebo effect works in reverse

Everyone's heard of the placebo effect: when you take a sugar pill but believe it is medicine, it tends to work. Now a new study suggests that the opposite may also be true.

Everyone's heard of the placebo effect: when you take a sugar pill but believe it is medicine, it tends to work. Now a new study suggests that the opposite may also be true.

The findings suggest that doctors may need to deal with their patients' beliefs about a treatment, whether positive or negative, experts say.

 
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