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13 June 2011

Brain data predicts pop song success

The brain activity of teens, recorded while they are listening to new songs, may help predict the popularity of the songs, an Emory University study suggests.

The brain activity of teens, recorded while they are listening to new songs, may help predict the popularity of the songs, an Emory University study suggests.

In 2006, Berns' lab selected 120 songs from MySpace pages, all of them by relatively unknown musicians without recording contracts. Twenty-seven research subjects, aged 12 to 17, listened to the songs while their neural reactions were recorded through functional magnetic resolution imaging (fMRI). The subjects were also asked to rate each song on a scale of one to five.

 
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