25 March 2011

TB twitter campaign a success

The search window for the #WorldTBDay campaign closed the morning after World TB Day and recorded 2,566 mentions worldwide of #WorldTBDay, 530 of which were from SA.


 BrandsEye provided the following statistics:

  • 2566 mentions worldwide mentions of #WorldTBDay, a global reach* of 10 402 040 people. (This was driven by a significant number of global initiatives for World TB Day.)
  • Of those mentions, 530 mentions of #WorldTBDay were specifically from South Africa, a reach* of 466 935 people in South Africa aloneThis equates to a staggering 21% of the global discussion on #WorldTBDay, originating from South Africa
  • The educational #WorldTBDay video was viewed 160 times


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