04 September 2012

Plain packaging reduces the appeal of smoking

New research provides a report on the appeal of plain cigarette packs, compared to branded packs and finds that plain packs reduce the appeal of their contents.

While Australia has recently passed legislation to ban logos from cigarette packages and to make plain packaging mandatory, other countries are still considering whether or not to take similar measures.

Research suggests that many brands appear to specifically target young women by use of 'feminine' coloured packs, fruit flavourings, or by suggestive terms such as 'slim' or 'superslim'. Scientists from Canada, the US, and Brazil collaborated on this online study of 640 young Brazilian women to see if these cigarettes had the same appeal when presented in plain packaging (but still with the brand name and description on them).


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