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Stop-smoking

18 March 2011

Menthol smokes marketed as 'healthier': FDA

The FDA is again taking a look at the marketing messages for menthol cigarettes which target the youth and imply that menthols are safer than other cigarettes, although they are not.

Marketing messages for menthol cigarettes disproportionately target youths and are crafted to imply that menthols are safer than other cigarettes, although they are not, according to a newly released draft section of a long awaited FDA advisory committee's report.

While contemporary tobacco marketing efforts have been "constrained by legislation that restricts advertising in traditional media," the draft report continued, "the powerful advertising messages used in the past are reinforced and continued by menthol marketing messages such as 'smooth' and 'fresh' that are implicitly linked to health benefits".

 

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