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Stop-smoking

19 January 2011

Cigarette adverts lure kids to smoke

Teenagers who frequently encounter the Marlboro man whirling his lasso in the Wild West, or other familiar tobacco icons, may be more likely to get lured into lighting up.

Teenagers who frequently encounter the Marlboro man whirling his lasso in the Wild West, or other familiar tobacco icons, may be more likely to get lured into lighting up, hints a new German study.

"This study shows that it is the specific images from tobacco ads that predict smoking and not such a character trait," he said.

 

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