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Stop-smoking

31 January 2011

Brain scan can tell if a smoker will quit

Researchers have found a way to predict how successful a smoker will be at quitting by using an MRI scan to look for activity in the brain associated with behaviour change.

US researchers have found a way to predict how successful a smoker will be at quitting by using an MRI scan to look for activity in a region of the brain associated with behaviour change. 

After each ad, subjects in the study "rated how it affected their intention to quit, whether it increased their confidence about quitting, and how much they related to the message," researchers explained. 

 

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