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Stop-smoking

24 June 2011

Ban misleading terms on cig packs

More countries are banning the words "light" and "mild" from cigarette packs, but that may not be enough to dispel smokers' misbeliefs that the products are safer.

More and more countries are banning the words "light" and "mild" from cigarette packs, but a new study suggests that may not be enough to dispel smokers' misbeliefs that the products are safer.

And in the UK, misperceptions were consistently higher versus the other two countries, as well as the US – where, at the time of the study, no such ban was in place.

 

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