You may not even be aware that you’re hurting your throat, but you are, and it’s called “vocal fry”.
So why is this low-pitch way of talking so popular?
According to experts, this speech affectation results from pop culture, as personified by the Kardashians. Young people hear them and try to emulate their voice quality. Doctors say that this can become habit, with dire consequences to the vocal cords.
Kim Kardashian (fry begins at 5 seconds)