Meds and you

09 November 2011

Lower generic drug prices won't help consumers

While generic medicines are an essential part of making healthcare affordable, the reluctance of doctors, pharmacists, and patients to use them has hindered their usage.

"You're not going to increase generic usage just by decreasing price," said Alan Sheppard, Global Head of Generics Thought Leadership for IMS Health. He was speaking at the International Generics Pharmaceutical Alliance (IGPA) conference in Cape Town last week.

If these intermediaries are unwilling to prescribe generics, or have greater incentives to prescribe brand-name drugs, it doesn't matter how low the price of the generics are; the generics won't be chosen.


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