Home > Medical > Meds and you > Multimedia Original vs generic medicine Generic medicine is exactly the same in terms of safety, quality and effectiveness and bioidentical to brand-name medication. Are generics inferior to original medication? and Are generics the future of South African medicine?. 0 advertisement Live healthier Lifestyle » E-cigarettes: Here are five things to know E-cigarettes have become hugely popular in the past decade, but a rash of vaping-linked deaths and illnesses in the US is feeding caution about a product that's already banned in some places. Allergy » Ditch the itch: Researchers find new drug to fight hives A new drug works by targeting an immune system antibody called immunoglobulin E, which is responsible for the allergic reaction that causes hives.