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Heart Health

22 November 2010

Helios in trouble over heart logo

The Heart and Stroke Foundation of South Africa has demanded an immediate retraction of all advertising that it says falsely states its endorsement of all Helios food products.

The Heart and Stroke Foundation of South Africa (HSFSA) has demanded an immediate retraction of all advertising that says it endorses all Helios food products.

"The placement of the Heart Mark logo creates a false and misleading impression for consumers that all of the products depicted in the advertisement are endorsed by the HSFSA. In reality, only one product has the license to carry the Heart Mark endorsement (Helios Pure Sunflower Oil). Despite the HSFSA’s warning, no amendments have been made to correct public perception," the foundation said in a press release.

 

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