A new government communication campaign should not only inform people about HIV and Aids but also lead to behavioural change, the director general of the department of health, Thami Mseleku, said on Wednesday.
The Sizwe Ntsaluba Khomanani Team, a consortium consisting of four companies, was awarded the tender to re-launch and run the Khomanani campaign worth R190-million over the next two years .
"If the levels of information are rising, then we are successful in the campaign, but beyond that we want to say we are influencing behaviour," Mseleku said.
The campaign would encourage people to maintain good health through healthy lifestyle choices such as safe sex, good nutrition and regular physical activities. – (Sapa)