Sunday 14th November 2010 is Word Diabetes Day and to mark the event Table Mountain will turn blue between 20h00 and 22h00. Turning the mountain blue is part of an international call to action led by the International Diabetes Federation in collaboration with Novo Nordisk as part of their Changing Diabetes Campaign. The campaign, using the diabetes awareness colour blue, is aimed at encouraging the public to get screened for diabetes and highlights the fact that the condition can be treated.
On World Diabetes Day 300 events known as ‘Blue Lightings’ will occur in close to 100 countries around the world and 60 countries will light up monuments and well known sights to show solidarity with the campaign. Last years campaign saw 1036 monuments and buildings being lit up – an extraordinary international response. 2010 is expected to be even bigger with our very own Table Mountain leading the way.
The Table Mountain event has been made possible by Novo Nordisk as part of their ongoing commitment to educating the public around diabetes and partnering in the fight against the disease.
Diabetes, known as ‘the silent killer’, affects millions of lives each year. Every 8 seconds someone somewhere in the world dies from diabetes. Closer to home, South African sufferers could be free from the condition and the complications associated with it with early detection. Encouraging screening for diabetes is vital and media coverage about diabetes is believed to have saved countless lives.
The key messages needing to be communicated are:
Go and get screened.
Diabetes can be controlled!
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