The month of November has seen the launch of the much anticipated 2011 Moments in Time cancer fundraising products. A collaboration of ambassadors and creative specialists have once again combined their craft to produce a unique range of multi-dimensional, trans-gender, pan-ethnic and interactive Moments in Time.
As in previous years there are strong messages of hope, in spite of desperate times. There’s a culture of sharing experience and support, w hile the harsh realities of cancer, with its raw pain and contrasts, have been captured in unexpected ways.
The result: a range of merchandise that adds colour, inspiration and truth to one’s life. A range that can now be purchased in support of South African cancer patients without medical aid, ensuring that those unsung heroes living with cancer are celebrated in 2011. From fresh beginnings in January, through to the ides of March, through the bleak cold of wintery June, to new hope in spring, and the culmination of the year in December. This calendar project is a clear reflection of the idea that: “This moment is your life”.
Through stories of courage, faith and fearlessness, Moments in Time reveals the concept of “meaning in life”. What began as a sophisticated black-and-white calendar has evolved over these nine years into a kaleidoscope of colour and creativity.
The 2011 calendar assumes a very distinctive look. It makes statements and tells a story about each ambassador through the inclusion of images that document the patient’s lives, shot by themselves on disposable cameras distributed to the calendar hopefuls prior to their selection.
'Fruits of the human spirit'