30 March 2010

mom & me & suncare

An local lack of focus on suncare from an early age, and a desire to foster an early love of reading prompted Everysun and HDI Youth Marketeers to develop the Mom & Me programme.

Since Piaget’s early childhood development theories of 50 years ago, we have known that the ages 3-7 are pivotal in developing children’s consciousness and decision-making patterns. Reading is a pivotal habit that helps develop children’s innate sense of curiosity and promote an interest in learning when they go to school.

The books have been specifically designed with pre-primary school children in mind. “The stories feed children’s natural curiosity, the text is simple to understand, the pictures are colourful and appealing to this age group and the fun activities are perfect for moms and their children to interact and spend quality, educational time together,” says Jason Cederwall, Group Brand Manager of Incolabs sun care portfolio

For more information on Mom & Me, call Kirstin Tsaperas at HDI Youth Marketeers on (011) 706-6016 or email her at


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