01 February 2011

PinkDrive to honor oncology caregivers on World Cancer Day

The PinkDrive has announced that it will commemorate World Cancer Day to those who care for cancer sufferers and dedicate their lives to the fight against cancer.

The PinkDrive has announced it will commemorate World Cancer Day by sending a message of thanks and gratitude to the Palliative caregivers that dedicate their expertise to the welfare and caring of Cancer Patients.

Cancer is a leading cause of death worldwide and World Cancer Day has been marked on the 4th of February to raise awareness of the global impact of cancer and to increase the understanding of prevention, detection, treatment and care.

Guests have been invited to the GVI Rondebosch Oncology Centre from 09:00am - 11:00am on Friday the 4th of February where they will be acknowledged by Theuns Botha, Minister of Health for the Western Cape for their inspiring and dedicated commitment.

Further announcements and introductions will be made to the attendees who include supportive role players from the City of Cape Town, Department of Health and various collaborating NGO’s, Dr’s, Nurses, cancer sufferers and social workers.

“The PinkDrive took the decision to dedicate World Cancer Day to those who care for cancer sufferers and to showcase our support to those who dedicate their lives to the fight against cancer. Cancer caregivers provide expertise and resources to millions of cancer sufferers and are an indispensible resource that are often not recognised,” said Noelene Kotschan, CEO of the PinkDrive.

Fast becoming one of South Africa’s best-loved community initiatives, The PinkDrive is an indispensable, tangible breast cancer Public Benefit Organisation (PBO) powering a mobile mammography and an educational unit through our country with the message that Early Detection Saves Lives.

The PinkDrive is a project of CMF (Cause Marketing Fundraisers), a registered section 21 company headed up by Noelene Kotschan which and has been at the forefront of developing and implementing projects for the purpose of cancer education and awareness.

PinkDrive currently runs two “Pink” mobile breast check units. The educational unit travels to corporate and semi-urban areas around South Africa with the aim of enabling various disadvantaged communities to have accessible mammography education and potential screenings, while the mobile screening unit operates through local clinics, community health centers and hospitals.

Keeping the trucks on the road – importance of tangibility, community support and corporate social responsibility making a significant impact on the health of our nation. Cancer is more common in younger and younger patients and it affects family dynamics to have a loved one, breadwinner, child career fall ill. Fair healthcare and education for all = empowerment.
For more information on the PinkDrive visit

- (PinkDrive press release, February 2011)


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