South African private hospital group Mediclinic launched a crisp new brand identity during an exclusive media forum at The Pavilion Conference Centre in Cape Town earlier this week.
"Our aspiration as a company is to become an international hospital group, not simply a group of hospitals in different countries. A unified group model brings strength. For that reason the one brand we readily and unanimously chose, was Mediclinic. We will no longer be Medi-Clinic Corporation, but instead Mediclinic International. We firmly believe that our new brand identity will become a living ethos that underpins the future success of our business," states Dr Edwin Hertzog, chairman of the group since its formation in 1983.