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22 June 2011

Hospital group gets makeover

South African private hospital group Mediclinic launched a crisp new brand identity during an exclusive media forum at The Pavilion Conference Centre in Cape Town today.

South African private hospital group Mediclinic launched a crisp new brand identity during an exclusive media forum at The Pavilion Conference Centre in Cape Town earlier this week.

"Our aspiration as a company is to become an international hospital group, not simply a group of hospitals in different countries. A unified group model brings strength. For that reason the one brand we readily and unanimously chose, was Mediclinic. We will no longer be Medi-Clinic Corporation, but instead Mediclinic International. We firmly believe that our new brand identity will become a living ethos that underpins the future success of our business," states Dr Edwin Hertzog, chairman of the group since its formation in 1983.

 
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