Joburg-based company MatchVIP identified a gap in the "singles" market.
With attitudes towards dating and dating services changing, they are introducing a fresh way for singles to meet potential love interests. Instead
of sending individuals on numerous inappropriate dates, the cupids at MatchVIP
get to know individuals properly before
they embark on a search for prospective partners.
Men are looking for women who are attractive, intelligent
and have a sense of humour. Eskom employees have the most money and ladies
prefer a tall man who acts cool and confident. These are some of the curious
findings shared by MatchVIP, a professional dating service which guide men and
women through the matchmaking process.
An exact science
"Contrary to popular belief, love is an exact science,"
according to Bonita Erasmus, owner of MatchVIP. Erasmus is a modern matchmaker
who, with the help of technology and a dose of professional and personal
analysis, assist well-matched individuals to find each other in real life.
This is not online dating, assures Erasmus, but a systematic
approach to dating which introduces suitable partners to each other. "About
60% of the people who make contact with us have tried online dating, with
absolutely no success. The rest would
never even consider going online – what we offer is something completely different, safer and more effective."
For those seeking everlasting love, the journey is as easy as
it is exciting. With a network of singles on their books, MatchVIP can reveal
exactly what makes a man and woman click on a first date.
Women more forgiving
Some of the data reveals that, in contrast to their male
counterparts, women are less intrigued by looks – instead they prefer their
companions to be confident, caring and successful. And these criteria are apparently not met by engineers, who, according to MatchVIP statistics, are also
the worst paid professionals in the country.
Ladies seduced by status should
rather cast their net in the banking and investment pool, where professionals’
payslips add up to a more appealing scenario.
It is a fact: men judge looks above anything else – only
22% of men would consider dating an overweight female. Women, by contrast, are
more forgiving, with 59% of them willing to date a man with a "boep".
It seems, though, that not every member of the fairer sex is emancipated: 91% of women are concerned with the earnings of a possible
partner (compared to 53% of men). Only 19% of women are willing to ditch the
platforms and stick to flat heels – the rest insist on dating someone
taller than themselves.
Considering quitting your studies? Think again. This might
be seriously detrimental to your future relationship status: 48% of singles
will only date someone with some form of post high school qualification and 7%
will only date someone with a degree.
As if there aren’t enough reasons to quit smoking, MatchVIP highlights another motive to kick the habit: 59% of singles will not date a
Dating another race
Other interesting findings reveal that 24% of singles would
consider dating someone from another race and that 72% would consider dating
someone from another religion. Worried about being single with children? Not to
worry, only 16% of singles will not consider dating people with children.
Studies have shown that it is indeed possible to "die of a
broken heart", which underlines how important it is to find a suitable partner – someone who
won’t send your heart into cardiogenic shock.
"Finding the right partner, quickly, without unnecessary
heartache will go a long way toward protecting your health," quips Erasmus, "which
is why MatchVIP is at the service of singles countrywide."
Picture: Dating from Shutterstock