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08 February 2011

Women more attracted to men whose feelings are unclear

Are you still looking for a date for Valentine’s Day? Here’s some dating advice straight from the laboratory: It turns out there may be something to “playing hard to get”.

A study published in Psychological Science, a journal of the Association for Psychological Science, finds that a woman is more attracted to a man when she is uncertain about how much he likes her. 

Forty-seven female undergraduates at the University of Virginia participated in the study. Each student, who believed that the experiment was designed to study whether Facebook could work as an online dating site, was told that male students from two other universities had viewed her profile and those of 15 to 20 other females.

 
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