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05 April 2011

Tempting foods trigger indulgence

Seeing a milkshake can activate the same areas of the brain that light up when an addict sees cocaine, helping explain why some people cannot lose weight, researchers claim.

Seeing a milkshake can activate the same areas of the brain that light up when an addict sees cocaine, US researchers said.

Gearhardt's team wanted to see what happens in the brain when young women are tempted by a tasty treat.

 
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