Oestrogen fuels feelings of power and competition in women in much the same way testosterone does in men, researchers said in a study that shows the need to win is every bit as feminine as it is masculine.
How the study was done
"We put women in this study in a face-to-face contest where they competed on a computer task for 10 rounds," Stanton said. "Following each round, they were told whether they won or lost and they could watch each other's reaction to winning or losing."
Hormones and Behaviour.
Further tests planned for menopausal women
Women who seemed to have less of a need to dominate were affected differently, Stanton said. "It was almost a flip-flop of the result. Those who were not power-motivated, if they won, their oestrogen went down. If they lost, their oestrogen went up a little bit," he said.
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