09 March 2012

Youth smoking an epidemic

Smoking among the youth has reached epidemic proportions,with one on four high school learners a smoker, the US surgeon general's office said.


Smoking among America's youth has reached epidemic proportions, the US surgeon general's office said in its first report on youth smoking since 1994.

Among US high school seniors, one in four is a regular cigarette smoker, and because few high school smokers are able to quit, some 80% will continue to smoke as adults, according to the report released.

"Today, more than 600,000 middle school students and three million high school students smoke. We don't want our children to start something now that they won't be able to change later in life," Surgeon General Dr Regina Benjamin said in the report, which details the scope, health consequences and influences that lead to youth tobacco use.

An estimated 3,800 kids pick up their first cigarette every day, and 90% of current smokers started before the age of 18. Some 99% of all first-time tobacco use happens by the age of 26.

Marketing targets the youth

Smoking kills more than 1,200 people every day, and every tobacco-related death is replaced by two new smokers under the age of 25, the report said.

The report criticised tobacco companies for targeting youth, saying the industry spends more than R7.1 million an hour – over R203 million per day – in marketing and promoting tobacco products.

Advertising messages that make smoking appealing to young people are widespread, and advertising for tobacco products is prominently displayed in retail stores and online.

"Targeted marketing encourages more young people to take up this deadly addiction every day," US Department of Health and Human Services Secretary Kathleen Sebelius said. "This administration is committed to doing everything we can do to prevent our children from using tobacco."

Companies defend their practices

Tobacco companies were quick to defend their practices.

Altria Group, parent of companies Philip Morris USA, US Smokeless Tobacco and John Middleton, said it markets to adults who use to tobacco through age-verified direct communications and in retail stores.

"The vast majority of our marketing expenditures come in the form of price promotions," the company said.

Tobacco to kill more people

Altria said its tobacco companies worked to help enact the Family Smoking Prevention and Tobacco Control Act of 2009, noting it was one of the few tobacco companies that did.

But US public health officials said more is needed to curb youth smoking.

"We can and must continue to do more to accelerate the decline in youth tobacco use," Dr Howard Koh, assistant secretary for health at HHS said in a statement. "Until we end the tobacco epidemic, more young people will become addicted, more people will die and more families will be devastated by the suffering and loss of loved ones."

(Julie Steenhuysen, Reuters Health, March 2012) 

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