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22 August 2011

Join the Rhino Wars

South Africa, home to 80% of the world’s rhinos, loses 20 animals a month. It has to stop. You don't need to be in a crack anti-poaching unit to take action.

There are few more literal and bloody battles in the war on the environment than that being waged by poachers against rhinos in our nature reserves. So often with this war, those of us far from the desperate frontline – the bushveld, the high seas, Antarctica, the rain forest – look on appalled and helpless.

Woolworths partnered with the World Wide Fund for Nature (WWF) to produce wildly popular, limited edition reusable "rhino" bags: R10 from the sale of each R30-bag has gone towards anti-poaching equipment and support. This includes such costly and essential items (many of which the poachers have in plenty) as binoculars, radios, night-vision gear, bullet-proof armour, rhino-tracking and camping equipment, training for anti-poaching units and emergency veterinary treatment for injured rhinos.

 
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