It's inevitable. As you age, the collagen in your skin gradually loses water, causing the skin to lose its elasticity and flexibility. But with a little help, your skin can retain its youthful appearance for longer.
The best way to slow down the ageing process is to avoid the sun from an early age; regular facial massages and facials will also help to ward off the ravages of time by increasing the blood circulation in the skin; firming masks, mild exfoliators and hydrating treatments will help to rejuvenate the skin – harness the power of products that contain essential ingredients such as retinoids, antioxidants and alpha-hydroxy acids; maintain a regimen of cleansing, toning and moisturising; and, if you wear makeup, make sure you clean your skin thoroughly at the end of each day.
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