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21 June 2011

Fitness DVDs, sweaty or serene, heat up cold market

Workout DVDs still flex considerable muscle in an otherwise sagging market, as consumers wanting to shape up look for tough love from a celebrity trainer in their living rooms.

Reality TV has been a boon to fitness DVDs, industry experts say. Workout DVDs still flex considerable muscle in an otherwise sagging market, as consumers wanting to shape up look for tough love from a celebrity trainer or try to dance with stars in their living rooms.

Vikman believes shows like "The Biggest Loser" and "Dancing with the Stars" are powering much of the growth.

 
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