The Power Balance bracelet worn by high profile sports stars to improve their athletic prowess has been exposed as a sham. Here's Dr Ross Tucker's take on it.
Power balance: "We admit that there is no credible scientific evidence that supports our claims."
The above statement should come as no surprise, given what history has shown us about companies that make such claims about products ranging from supplements to holographic stickers.
We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.