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Question
Posted by: AllyCat | 2004/10/19

Heartmark

Hi Doc,

I've recently noted that both Bokomo's Bran flakes and WeetBix does not contain the Heartmark. These products are proudly South African but not endorsed by the Heart Foundation. Is their fat content maybe higher than their Kellog's equivalent?

What would the criteria be for foods in order to be endorsed by the Heart foundation?

Thanks
AllyCat

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Our expert says:
Expert ImageDietDoc

Dear AllyCat
Companies must apply to the SA Heart Foundation for the Heart Mark and pay a specific fee, so it does not necessarily mean that one product contains more fat than another just because it does not display the Heart Mark. I don't have both products available, but check them out against each other next time you are in the supermarket seeing that they are usually displayed next to each other. The criteria for the Heart Mark are "low in total fat, saturated fat and cholesterol, and/or high in dietary fibre and/or high in protective nutrients or high in poly- or monounsaturated fats or low in energy" or combinations of these factors. For example all oils that bear the Heart Mark have a high energy content but they contain a specified level of poly- or monounsaturated fat. Absence of the Heart Mark may just be an indication that they company have elected not to apply for this mark.
Best regards
DietDoc

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