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Question
Posted by: itchyapple | 2003/03/09

brainstorming

hi Dr,

could u simply explain what is the term of "brainstorming"?

tks.

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Our expert says:
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Dear itchyapple, Have you tried some ointment on that fruit ? Brainsotrming isn't a very well-defined term, but generally applies to a technique used to exploring solutions to problems / coming up with creative and original idea. And the method usually involves a period in which a group deliberately sets aside censorship rules ( like That's impractical, too expensive, just sounds silly ) and as a group, sparking off each other, tries rapidly to come up with as many different ideas related to the theme or question or issue, just jotting them down and looking at first at quantity before considering quality. This way, you not only get many different ideas to consider, avoiding the sorts of inhibitions that usually stifle good ideas, but can then look at the whole bunch of them, sort them into piles according to type, and then look at them one by one. Many an idea that at first might have sounded too daft for someone to dare to speak it aloud, can be turned into something practical and useful.
Like the guy who produced a glue that DIDN'T stick fast and stay stuck, who, instead of throwing it away, thought about it, and came up with Post-It notes.

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