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More than just a winter cold and flu fighter

 The effect of vitamin C on the body can be compared to an army of antioxidant soldiers moving through one’s system performing numerous important functions not least the effective functioning of the immune system.

It is for this reason that many of us traditionally associate Vitamin C with the prevention and treatment of winter colds and flu and whilst this is true, Vitamin C offers numerous other health benefits. The influence of Vitamin C on the thymus results in an increase of chemical messengers in the body that assist the body in fighting off certain infections and to some extent chronic diseases too.

Vitamin C plays a major role in the body’s repair systems, helping form collagen and connective tissue. It also enhances the absorption of iron from the intestines, and contributes to haemoglobin and red blood cell production in bone marrow.

In addition to its many proven and speculated benefits, an increasing body of evidence suggests that Vitamin C assists in the prevention of cardio vascular disease as it strips cholesterol from blood vessel walls.

These are all very compelling reasons to increase one’s intake of Vitamin C, particularly during the winter months.

Although it can be found in plentiful supply in many fruits and vegetables, Vitamin C is significantly affected by most food processing operations. It is extremely sensitive to heat and oxygen and is rapidly destroyed on exposure to either. In order to conserve vitamin C in your food, it should be eaten raw, or cooked very little, not soaked before hand, and not overly exposed to air and light.

Given the benefits of Vitamin C, yet also considering the challenges associated with ensuring one takes enough Vitamin C into the body, it is wise to consider supplementation. This in itself can be a bit daunting thanks to the number of Vitamin C products available. What’s more, most brands of Vitamin C are in an isolated form, for example ascorbic acid, that not only flushes out of the body quickly, but can irritate the digestive system due to its acidity.

The answer lies in a Vitamin C supplement that is available as a food form supplement. What this means is the nutritional structure and components of the supplement closely resemble the key ingredients in their natural food state. Scientific studies suggest that FoodState® Vitamin C is up to 12 times more bioavailable and because it is in a food form, it will not cause the digestive side effects that isolates do.

FoodState scientists have placed a great deal of focus on developing supplements that deliver real results ¬¬¬with micronutrients bonded in a genuine food complex recognised by our bodies, making them easy to absorb and use at a cellular level. Furthermore, FoodState supplements make use of a targetted delivery approach that means the supplement works with the natural intelligence of our bodies by using protein as chaperones to ensure that micro-nutrients reach the places where they are most needed.

Additional benefits experienced by the users of FoodState supplements are longer retention and better utilisation which results in the body recognising the supplement as food. Finally, the provision of the key ingredients in the right quantities addresses the risks associated with mega doses of micronutrients.

FoodState nutritional supplements are available from pharmacies and health stores. For more details on FoodState’s range of vitamin and mineral supplements visit www.foodstate.co.za


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