21 July 2010

Confusion about sweeteners

A recent research poll has found that British consumers are confused about low kilojoule sweeteners and whether they are safe and beneficial for weight loss.

A recent research poll conducted by the British Nutrition Foundation (BNF) and YouGov found that British consumers are confused about low kilojoule sweeteners. The report shows that consumers are unsure about how low kilojoule sweeteners are used, whether they are beneficial for weight loss and whether they are safe.

When asked about safety, 23% of all surveyed respondents said they need more information before deciding if low kilojoule sweeteners are safe or not and 31% think that safety depends on the amount of sweetener you consume.

Rigorous safety testing


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