advertisement
20 April 2011

Why fat people make you hungry

Consumers will choose and eat more indulgent food after they see someone who is overweight - unless they consciously think about their health goals.

Consumers will choose and eat more indulgent food after they see someone who is overweight - unless they consciously think about their health goals, according to a new study in the Journal of Consumer Research.

The research suggests that merely seeing someone who is strongly associated with an undesirable behaviour leads to surprising increases in that behaviour. "Seeing someone overweight leads to a temporary decrease in a person's own subjective commitment to his or her health goal," the authors explain.

 
NEXT ON HEALTH24X
advertisement

Read Health24’s Comments Policy

Comment on this story
0 comments
Comments have been closed for this article.

Live healthier

Lifestyle »

E-cigarettes: Here are five things to know

E-cigarettes have become hugely popular in the past decade, but a rash of vaping-linked deaths and illnesses in the US is feeding caution about a product that's already banned in some places.

Allergy »

Ditch the itch: Researchers find new drug to fight hives

A new drug works by targeting an immune system antibody called immunoglobulin E, which is responsible for the allergic reaction that causes hives.