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28 September 2010

Teens think sports drinks are healthy

There is a popular misconception that because sports drinks and other noncarbonated beverages are associated with physical activity they must be healthy, researchers report.

There is a popular misconception that because sports drinks and other noncarbonated beverages are associated with physical activity they must be healthy, researchers report.

"Adolescents who engage in an otherwise reasonably healthy lifestyle with lots of physical activity and a healthy diet still consume large amounts of sugar-sweetened beverages in the form of flavored and sports beverages," she added.

"We believe that this is due to successful marketing that has led consumers to see these beverages as healthy." The report is published in the online edition of Pediatrics.

The study

 
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