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12 July 2011

Teens prefer caffeinated cool drinks

Teenagers learn to prefer the taste of sugar-sweetened, carbonated beverages that contain caffeine

Caffeine added to sugar-sweetened, carbonated beverages teaches adolescents to prefer those beverages, according to new research presented at the annual meeting of the Society for the Study of Ingestive Behaviour (SSIB). Researchers found that the amount of caffeine added to an unfamiliar beverage was correlated with how much teenagers liked that beverage.

These results are consistent with prior evidence that teens prefer sodas that contain caffeine, compared to those that do not, and newly demonstrate that this preference emerges as a learned behaviour. - (EurekAlert!, July 2011)

 
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