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01 July 2011

TV ads make kids crave bad foods

Researchers have found that children who watch adverts for unhealthy food on television are more likely to want to eat high-fat and high-sugar foods.

Researchers at the University of Liverpool have found that children who watch adverts for unhealthy food on television are more likely to want to eat high-fat and high-sugar foods.

The study found that after viewing the food commercials the children were more likely to pick unhealthy foods. All the children chose more branded and non-branded fat-rich and carbohydrate-rich items from the food preference lists compared with those they chose after viewing the toy adverts.

Why watching TV is making kids fat

The study also found that children who watched television for more than 21 hours a week were more likely to be affected by the food adverts than those children who watched a lesser amount of television. These children also had a significantly greater body mass index than those who were less frequent viewers.

 
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