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11 April 2011

Organic label makes food seem tastier

An "organic" label on foods is enough to make people believe the food items are healthier and tastier, new research suggests.

An "organic" label on foods is enough to make people believe the food items are healthier and tastier, new research suggests.

The investigators found that participants preferred almost all of the taste characteristics of the foods labelled as "organic", even though they were identical to those labelled as "regular".

The perception of organic food

 
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