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20 April 2011

Dieters are easily misled by labels

Dieters are so involved with trying to eat virtuously that they are more likely than non-dieters to choose unhealthy foods that are labelled as healthy.

Dieters are so involved with trying to eat virtuously that they are more likely than non-dieters to choose unhealthy foods that are labelled as healthy, according to a new study in the Journal of Consumer Research.

It seems the dieter's focus on food names can work to their disadvantage.

Simply avoid certain foods

 
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